Help us to get Yorkshire saying ‘I LOVE YAA!’
In October 2009, we were delighted to lauch a brand new marketing campaign - 'I LOVE YAA!'. The distinctive red and yellow adverts were seen on buses and in train stations throughout Yorkshire and proved very successful by helping raise further awareness of our life-saving charity. Thanks to our friends at CBS Outdoor who very kindly offered us this advertising space free of charge and to the Heavenly Group who developed the campaign free of charge too!!
‘I LOVE YAA!’
We live in a busy modern world where none of us know what is around the corner. You could get in your car one day and not come home. This could happen to someone you love – something that we rarely think about.
YAA understands that when there is an accident, all people care about is whether their loved ones are alive. People aren’t interested in live-saving statistics or helicopter speeds – all they care about is whether their loved ones are going to be ok.
YAA is the only air ambulance charity to focus on saving the lives of loved ones across Yorkshire.
We are driven by the passion and support of volunteers and donors – without them the charity would simply not exist.
Love is a bond between families, friends and communities which YAA seeks to preserve by saving lives.